“Digital Influence Index” Shows Impact of Internet

Have you ever wondered how much the Internet is influencing your purchasing and other personal decisions? Harris Interactive and PR firm Fleishman-Hillard has released their latest update to the “Digital Influence Index”. The study surveys over 4,000 people in a variety of countries (including Canada) and looks at how we use the Internet to make choices and decisions.

I found it particularly interesting that Canadians are much more cynical of companies that are using social networking services, like Twitter, to manage their public profile and maintain contact with customers.

Click here to go to the report’s homepage.

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